McCann Bucharest
McCann Bucharest
Sagit Tzur Lahav, CEO
In today�s world everyone wants to be everything for everyone. Yet, take a closer look and you�ll realize the best brands are not for everyone. They realized great marketing means that sometimes you have to sacrifice.

That�s also valid for us: we know we cannot work with all the clients in the world. Nor can we hire anyone who doesn�t have an unending enthusiasm for innovation and digital advertising, or for our work � although we are terribly flattered when invited to pitches or assaulted with job applications from all over the world.

That�s why we took the hard way and will tell you when you should NOT WORK WITH US.

For a start DON�T WORK WITH US if you think you don�t have a problem. If your market share is growing and you see no real threats. If there�s nothing to keep you awake at night. If there�s no storm looming at the horizon. (Or if you are Google, as a matter of fact�) DON�T WORK WITH US.

If you know exactly what your problem is. DON�T WORK WITH US. Truth is you might be so keen about your truth that you would lead both on the wrong track. Or to a fight. Neither would be a good result.

If you don�t like arguing. DON�T WORK WITH US. If you like to see a meeting room full of banging-head-puppies. If you�d rather sacrifice the truth, than the elephant in the room. DON�T WORK WITH US.

Seems obvious, but we have to say it: DON�T WORK WITH US if you�re looking for safe work. We hire the best talent under the promise to do real, full scale famous campaigns, not �under-the-radar-award-projects�. And we�re not going to let them down.

Finally, DON�T WORK WITH US if you want us to do another �American ROM�. Or another �Vodafone Library�. We keep telling people there�s only one ROM in this world and ROM and only ROM had the authority to challenge Romanians� patriotism. Same for Vodafone and Coca-Cola. Call us crazy, but we like to reinvent the wheel every time we have a new challenge.


McCann Erickson operates 180 offices in more than 120 countries and boasts a client roster that includes preeminent global marketers and many of the world�s most famous brands. The agency is a unit of McCann Worldgroup.

McCann Worldgroup delivers marketing solutions that transform brands and grow businesses. The company is comprised of a collaborative roster of best-in-class agencies that emphasize creativity, innovation, and performance, including McCann Erickson (the world�s largest advertising agency network); MRM (digital marketing/relationship management); Momentum (experiential marketing); McCann Health (professional/dtc communications); Craft Worldwide (global production); UM (media management); Weber Shandwick (public relations) and FutureBrand(consulting/design).
McCann Bucharest
Tip companie:
Advertising / Full Service / Integrated
Str. Jules Michelet 3
(+ 40 21) 232 37 27
Competente / Domenii Expertiza
Competente pincipale:
Creatie, Strategie, Media, Direct Marketing, PR, BTL
Info Companie / Retea / Finaniciare
Anul fondarii:
1991, sub numele Clip Advertising
1995, McCann Worldgroup
Cifra de afaceri:
  • 2004: 26,2 Milioane EUR
  • 2005: 42,8 Milioane EUR
  • 2006: 55 Milioane EUR
  • 2007: -
*Estimarea companiei, in EUR la cursul mediu
Team / Echipa
Numar angajati:
Beatrice Iftimi, [email protected]
Irina Iliescu, [email protected]
Public Relations:
Carmen Bistrian, [email protected]
Clienti: Advertiseri / Marci(servicii oferite)
International Grup/Companie mama:
Interpublic Group
Local Grup/Companie mama:
McCann Worldgroup Romania
English, German, French, Romanian